Explainer videos are just about everywhere these days, so you might find yourself wondering just how effective they really are. Explainer videos are a great instrument in delivering all the essential information about your brand or product in just a few seconds. They are a great asset in telling a brands’ story because they capture the attention of your audience in a very straightforward and engaging manner.
Short Length for Short Attention Spans
Typically videos range between 30 seconds and 3 minutes. They explain features and benefits clearly using attractive audiovisual effects. It’s a captivating, vibrant, and overall fun way to communicate information about your brand.
Easier to Remember
One of the reasons explainer videos are effective is the principle of dual coding. Dual coding is the idea of using two senses to retain information. When just hearing senses are stimulated, most people only retain about 10% of the information delivered, as opposed to when both audio and visual senses are stimulated, people retain 68% of the information. That’s a huge difference, right? Psychological researcher Liraz Margalit of Psychology Today, writes that our brains process videos 60,000 times faster than text. She adds, “Humans are hardwired to avoid demanding cognitive strain, so this tendency toward ‘laziness’ will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.” When it comes to learning and understanding more about a product, 95% of people prefer watching explainer videos. Surely, you wouldn’t want to miss a chance to engage such a large audience. Explainer videos communicate what you are offering and how to solve certain problems that your target audience may have, giving your company a competitive edge. The best thing about explainer videos is that they explain the most technical and complicated subjects in a way that even a layman can understand; the best part? It manages to do so in just a few seconds!
Increased website traffic means an increased number of opportunities to share your brand, tell your story, and build a relationship. Neil Patel mentions in his blog that videos now come up in 70% of top 100 search result listings. According to Aberdeen research, marketers who use videos receive 41% more web traffic from internet searches. In addition to that, posts having embedded videos also get three times more inbound links than posts having just plain text. Also, websites with video content rank consistently higher than those with such content. Just by having video content present, a website is 53% more likely to appear first in a Google search, than a website without them.
Reach New Customers
According to Forbes, videos are shared 1200 percent more than text and links combined. Research shows that 92% of people who watch videos on their mobile phones share those videos with others. Videos are also more likely to be shared than other types of media, which would definitely increase your reach and driving engagement. Wouldn’t you rather share a simple 90 second video than a long description of a product?
Build Brand Awareness
Who are you? What do you offer? You might have the best product available but that’s irrelevant if people are not aware of your brand. Explainer videos communicate important details about your brand and conveys the emotions that you want your brand to evoke in people. What are you more likely to remember? A two-page document describing a brand, its philosophy, and services? Or a short one-minute video explaining it all in a vibrant manner? The videos are more likely to stay with us for a longer time and simply put, are more easily understood.
Boost Sales and Conversions
One whitepaper found that 57% of consumers say product videos gave them more confidence when it came to purchasing from a particular company. If you need more sales conversions 64-85% of consumers who watch a product video are more likely to purchase after seeing a video.
From a branding perspective, explainer videos rule the world. Now that you understand what you need to do to engage your audience, let us help you reach your business goals with our professional video design services.