Marketing is an industry where getting to know talented people and seeing their innovative work can be really inspiring. Sharing the achievements and advice of others is a way for everyone to progress in this business. This Women’s Day, we are celebrating the contributions and knowledge that women have brought to the marketing industry. Here are some of the many women marketers that we look up to for producing amazing work – and we believe you should too!
Definitely someone you should know of if you’re in the marketing business, Ann Handley is a digital marketing pioneer. She is the founder of MarketingProfs, a groundbreaking marketing and education company with over 600,000 subscribers. She is also a writer, having written best-sellers like Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She also writes for several publications including Entrepreneur magazine, IBM’s Think Marketing, Mashable, Huffington Post, and the Wall Street Journal. She talks and writes about creating marketing content that audiences enjoy and how that is what leads to tangible results.
Ade Onilude is the CEO of Women in Marketing, a social enterprise she founded in 2004, when she felt that the marketing events were entirely too male oriented. This community interest company was created to connect, educate and empower women marketers. Prior to this, she was a member of the Chartered Institute of Marketing and was also the chair of CIMCOM, their marketing communications forum. Onilude is an honoree in the 2013 Power List of Black Women in Europe as well as the World of Difference 100 award by The International Alliance for Women (TIAW). Her efforts are driven by wanting to challenge gender stereotypes and encourage the global economic empowerment of women.
Purna Virji is the Senior Manager for Global Engagement at Microsoft. She is a content marketer, advertiser and search-engine expert with more than a decade of experience and knowledge in SEM, SEO and Voice Search. Virji writes for coveted publications like Moz and Search Engine Journal and speaks at marketing conferences all over the world. She has spoken at INBOUND, The Next Web Conference, AdWeek, MozCon, SearchLove, Pubcon, SMX, BrightonSEO, State of Search, Digital Summit, you name it! With all that, she somehow still finds the time to be active on social media, always willing to share her expertise. No wonder she was awarded the 2019 US Search Personality of the Year Award by industry peers.
Founder of LA based social media strategy agency Warm Robots, Goldie Chan is a social media management, digital PR, personal branding and content marketing expert. She is a LinkedIn Influencer with the top video channel on the platform. Her show is the longest running daily show with over four-million views. She has spoken in conferences such as SXSW, VidCon, SMMW and Social Media Week and featured in Inc. Magazine, Fast Company and Forbes where she also writes about branding and storytelling. She believes in using her LinkedIn and Forbes column audience to promote the entrepreneurial efforts of women and people of color.
Marketers would recognize Rhea Drysdale from the numerous conferences she has spoken at. A content marketing, outreach and SEO specialist, she has shared her know-how at conferences such as MozCon, Pubcon, Search Marketing Expo, Affiliate Summit and written for Search Engine Journal and CNN Technology. At the age of 26, she founded Outspoken Media. Her efforts to grow her marketing agency led to her being recognized as a young business leader by the Albany Business Review‘s 40 Under 40 for 2013. Even as the CEO of her own company, she is highly involved with client strategies and marketing tactics and loves coming up with creative solutions to get real results.
Aleyda Solis is an award-winning and highly experienced international SEO consultant. Her SEO consultancy, Orainti, provides personalized SEO advice to businesses of all kinds, from startups to multinationals. Her 10+ years of experience working with SEO in European, American and Latin-American companies make her one of the best qualified SEO specialists out there. Aleyda is the European Search Personality of the Year 2018, one of the Forbes Top 10 Online Marketing Experts of 2015, one of Entrepreneur’s 50 Online Marketing Influencers of 2016, and according to Hubspot, one of the 59 Female Marketing and Growth Experts You Should be Following. So if you aren’t following her on social media, you’re missing out on valuable marketing insights.
Tyrona (Ty) Heath
From all her titles and accomplishments, you may find it hard to believe Tyrona Heath is just one person. She is the Global Lead for Agency and Partner Education at LinkedIn. and the President of LinkedIn’s Black Inclusion Group (BIG). She is the co-founder of the Marketers of Tomorrow marketing agency and also the co-founder of LinkedIn’s TransformHER Conference. With TransformHer, she aims to empower women of color with the skills and resources they need to make it easier to overcome the difficult odds they face in the tech industry. Ty is also the author of Marketer’s of Tomorrow: A Step by Step Toolkit for Inbound Marketing. Along with all this, she just happens to be a two time Olympic Trials qualifier in track and field.
Here’s to more and more women finding opportunities and being recognized for their accomplishments in the field of marketing. Happy Women’s Day from us all at BluLux Media!